Heineken Cities 2014

Background:

- The first and most important part of this successful campaign starts with the creative concept of Heineken: Inspiring people to dare to seek out and live new and worldly experiences, starting from their home city.

- Media partnership with 2 popular media: 1 online (Zing) & 1 print lifestyle magazine (The Thao Van Hoa Dan Ong) helped to cleverly covey the message & branding into content section in a series articles for each.

- PR Roles were to drive consumers attention and involvement in the Heineken

Cities campaign, encourage consumer to discover their own cities.

Results:

  • Coverage: 198 clippings.
  • PR Value: 2,556,500 USD / 150,000 USDBudget
  • Heineken Cities was also highlighted on many reputable online newspapers' homepage as Zing, Vnexpress, The Thao Van Hoa Dan Ong, Thanh Nien...
  • Achieved 170% of PR Target.
 
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