Heineken UEFA Champions League 2014

Background:

- The campaign features the phenomenal Trophy Tour that will bring the prestigious UEFA Champions League trophy as well as Dutch football superstar Ruud Van Nistelrooy and UEFA Ambassador Robert Pirès to Ho Chi Minh city and Hanoi.

- The campaign also presents fabulous opportunities for football fans to make their own journeys to the 2014 UEFA Champions League Final in Lisbon this May 25th, 2014 and enjoy the time of their life as they join Heineken in the most innovative sports campaign Vietnam has ever seen. By joining the 'Road to the Final' brought about by Heineken, Vietnam football fans are going to be rewarded with tickets to the glorious UCL final in Lisbon and the world's iconic Ibiza festival.

- PR Roles were to leverage the bigness, keep media updated and build the heat of the Trophy Tour with an array of exciting and engaging activities and events.

Results:

  • Coverage: 516 clippings.
  • PR Value: 3,216,288 USD / 200,000 USD Budget
  • Campaign start from 15 Feb – 1 May. The event in HCM & HN was featured on 1st page of The Thao Van Hoa Weekly & top online website: VNExpress, 24h, Dan Tri, Tuoi Tre, Thanh Nien etc.

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