Dutch Lady Rural Activation

 

dutch-lady-rural-activation-detail

Background: From April 2013 – a journey started to engage Vietnamese rural kids with Dutch Lady. 2 million of milk packs and the journey of Dutch Lady to accompany Vietnamese children's comprehensive development.

There're some remarkable numbers, there're a lot of heart-touching stories which is recapped by agency to share on high-traffic media and TV broadcasts.

Results:

Coverage: 30 clippings including online & print media, as well as high-rating TV broadcasts

Occupy the front pages of popular & mass titles: Thanh Nien, Sai Gon Tiep Thi, Phu Nu Thanh Pho and high traffic website: VN Express, 24h, Dantri homepage.

The PR campaign created awareness about the meaningful journey of 2 million milk packs, not only facilitate Vietnamese children's comprehensive development, but also improve rural parents' nutrition knowledge.

 
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