Heineken Tennis Stars 2012

 

heineken-tennis-stars-2012Background: The annual tennis platform from Heineken where Vietnamese audiences have the opportunity to experience the world-class performances from international players.

Heineken Tennis Stars 2012 witnessed the participations of the World's No.1 female player together with other top players.

PR Roles were to leverage the bigness, keep media updated and build the heat of the tournament

Results:

Coverage: 300 clippings

PR Value/ Investment : 9/1

Occupy the front pages of popular & mass titles: Tuoi Tre, Thanh Nien, The Thao Tp.HCM and The Gioi Tennis and high traffic website: VN Express, 24h, Dantri homepage.

The first time, Heineken Stars appeared on international site as: BBC News Online.

 
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