Lifebuoy: Editorial – Branded Contents

lifebuoy-contentSummary: Lifebuoy wanted to focus on proper food hygiene, from food preparation, to food transportation, to food storage. Parent will teach their kids to wash their hands with soap after using the toilet, but often forgetting to before meals. Proper food hygiene begins with a the simple act of washing your Hands with soap before preparing, cooking, and eating food.

Strategy: to point out the relevancy between hand washing with soap and food hygiene; and to educate consumers on proper food preparation and handling, especially during the TET holiday. And using Lifebuoy to wash your hands is the best way to keep you and your family safe.

Task: this was accomplished through Advertorials in key newspapers, testimonials, and interviews explaining food hygiene and safety and how that correlate s with frequent hand sanitation.

Channels: print, online, TV in HCMC, Hanoi, Da Nang, Vinh Long

Outcome: It reinforced HWWS using Lifebuoy is the best way to keep you and your family safe when preparing food.

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