YoMost: Digital PR

 

phongcachyo-contentSummary: created a campaign using digital and social network to launch

YoMost YoMost PowerFruit

Strategy: use Facebook (www.facebook.com/PhongCachYo) and a micro site (www.phongcachyo.com) to actively engage consumers to talk about and discuss YoMost procducts, specifically YoMost PowerFruit.

Articles on PhonCachYo were posted to FB for comments and reactions

Outcome
Current number of fans on FB is more than 27,610 fans
The FB page is constantly growing in number of fans