Fibermate: 360 marketing plan

 

fibermate-contentSummary: a dietary supplement manufacturer from the US, Fibermate called on Galaxy to help launch their weight loss products with a 360 Integrated Communications Campaign on four channels: advertising, activation & direct marketing, trade and public relations.

To helped convey Fibermate's message. A PR launched a campaign "1,6kg/month Fibermate challenge"

Task: it was design to educate people on the benefits of fiber in their daily diet, and how to use Fibermate to achieve long term weight management

Strategy: Fibermate sponsored weight management challenge:

16 participants were selected, age ranging for 21 to 40 to take part in our 1,6kg/month challenge.

(Under supervision)

 
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