Global Handwashing Day 2008 & 2009

glifeboyObjective

  • To build up and promote 'Global Handwashing Day' profile among target audiences together with Lifebuoy's sponsorship.
  • Spread positive hygiene messages through hygiene education activities

Result

  • Received more than 79,000 pictures and 25,000 writing applications from allover Vietnam
  • Be awarded "Guinness of Vietnam" as "the largest event where 2000 people wash their hands at the same time"
  • A survey on hand-washing habit shows 5% increase in the number of people washing their hands daily after the event
life-buoy-2
 
Homepage Case Studies PR Case Studies Global Handwashing Day 2008 & 2009