Vaseline Men-Wolverine

The PR campaign had met 2 objectives:

  • Create a strong bond between the brand and target audience with compelling stories
  • Raise the brand's awareness

PR campaign's objective had fulfilled through a series of stories in editorial style and beautiful design

Various high traffic media channels reached: Online (24h, Dan Tri, Ngoi Sao, Vnexpress...), Print ( Thanh Nien, Sai Gon Giai Phong, Theo Thao Van Hoa & Dan Ong...), TV (HTV)

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