With Dutch Lady , kids can do amazing things

dutch-lady-2Summary: Dutch Lady Brand wanted to continue their thematic campaign platform "With Dutch Lady, Kids can do amazing things" into the first half of 2011. Along with an aggressive "Kids can do amazing things" campaign, activation was design to further engage the consumers: A competition was created for kids to design their own Playground as a result of optimal growth from DLV nutrition. Dutch Lady not only provides nutrition but also creates a playground for kids' optimal growth.

Theme: "With Dutch Lady , kids can do amazing things"

Strategy: To Reinforce DLV as a nutritional expert that provided kids' with optimal growth and development both physically and mentally. "With Dutch Lady, kids can do amazing things" Together with support from DLC, Schools, and Moms, kids were encouraged to create their dream playground. The winning design would get their playground built by Dutch Lady for their school. This got schools, parents, and kids involved in spreading the DLV message. The Playgrounds were being created by kids as a result of optimal growth from DLV nutrition.

Channels: print media, forums, TV features, TV new, Conferences, and high traffic online channels

Outcome: the campaign brought much attention and awareness for Dutch lady and their message about their product: "With Dutch Lady, kids can do amazing things"

 
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