Lifebuoy: Editorial – Branded Contents

lifebuoySummary: Lifebuoy wanted to focus on proper food hygiene, from food preparation, to food transportation, to food storage. Parent will teach their kids to wash their hands with soap after using the toilet, but often forgetting to before meals. Proper food hygiene begins with a the simple act of washing your Hands with soap before preparing, cooking, and eating food.

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Dutch Lady: Brand Building

dutchladySummary: Dutch Lady Brand was constantly under VNM's attacks, indicating that Dutch Lady is not fresh and is made out of recombined milk. Dutch Lady ran an intensive PR campaign about the stringent process and high quality standards to widely reinforce the brand's credibility after the crisis. In order to differ our positioning in the PR fight, the Dutch Lady brand wanted its own unique "total quality management" with the latest & greatest technology in the world called from "grass to glass"

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