Heineken Tennis Stars 2012

heinekenBackground: The annual tennis platform from Heineken where Vietnamese audiences have the opportunity to experience the world-class performances from international players.

Heineken Tennis Stars 2012 witnessed the participations of the World's No.1 female player together with other top players.

PR Roles were to leverage the bigness, keep media updated and build the heat of the tournament

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GM@Motor Show 2011
Deliverables:
  • Q'ty of coverage: 125
  • Total PR value: US$ 82,080.90
  • Tone: 100% positive
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