Vaseline Men-Wolverine

vaselineThe PR campaign had met 2 objectives:

  • Create a strong bond between the brand and target audience with compelling stories
  • Raise the brand's awareness
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With Dutch Lady , kids can do amazing things

dutch-lady

Summary: Dutch Lady Brand wanted to continue their thematic campaign platform "With Dutch Lady, Kids can do amazing things" into the first half of 2011. Along with an aggressive "Kids can do amazing things" campaign, activation was design to further engage the consumers: A competition was created for kids to design their own Playground as a result of optimal growth from DLV nutrition. Dutch Lady not only provides nutrition but also creates a playground for kids' optimal growth.

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