Global Handwashing Day 2008 & 2009

life-buoyObjective

  • To build up and promote 'Global Handwashing Day' profile among target audiences together with Lifebuoy's sponsorship.
  • Spread positive hygiene messages through hygiene education activities
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Profiling TMG from low image

case-studies-imgBefore: Only a brand of TMG, Buffalo Tours, was known in the local travel market.

After: TMG was featured as a prominent local investor in travel & hospitality, a pioneer and the first Vietnamese business that acquired a 100% foreign-owned brand at the highest value ever.

 

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