Hitachi@VietWater 2011 Expo
  • hitachi-viet-water47 news clips
  • 100% positive
  • 146.8% vs news commitment
  • 1,166% vs in-depth article commitment
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PR Campaign for Vietnam’ Idol 2008

vietnam-idolObjectives:

  • To build up and promote 'Vietnam Idol' profile among target audiences together with CLEAR's sponsorship.
  • To promote 'Vietnam Idol' spirit of "the show for all" as one of the most expected show of the year and make it "a talk of town" since the invitation period as well as sustaining viewers and voters
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