Fibermate: 360 marketing plan

fibermateSummary: a dietary supplement manufacturer from the US, Fibermate called on Galaxy to help launch their weight loss products with a 360 Integrated Communications Campaign on four channels: advertising, activation & direct marketing, trade and public relations.

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GM@Motor Show 2011
Deliverables:
  • Q'ty of coverage: 125
  • Total PR value: US$ 82,080.90
  • Tone: 100% positive
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