Vietnam Brewery Limited (VBL)

vblIn 2008, Vietnam Brewery Limited (VBL) launched their first-ever Drinking & Driving campaign in Vietnam called "Know When" to inform and educate the public on how to enjoy alcohol responsibly.

To deliver this message Galaxy ran PR campaign on different channels: advertising in mass media nationwide and online banners on digital newspapers. A press conference announcing the MoU between VBL and the National Traffic Safety Committee of Vietnam which was followed by massive editorials, interview exclusive and advertorials...

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