Hitachi Young Leaders Initiative (HYLI) (2007 – NOW)

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Objective

  • Establish and nurture relationship with key government stakeholders
  • Inspire brand preference by story-telling Hitachi image as a responsible partner

Result

  • Government Relations
    • Successfully establish and nurture relationship between Hitachi and top Vietnam's government leaders from 2007 to 2012.
      • Attended the forum as speakers: Deputy Prime Minister (DPM) Hoang Trung Hai, Former DPM Vu Khoan, Vice Minister of Industry and Trade Luong Van Tu, Mdm. Ton Nu Thi Ninh, Mdm. Pham Chi Lan, etc
      • Obtained official endorsement from Ministry of Education and Training any year HYLI hosted in Vietnam (2007 and 2012)
  • CSR / PR / Event Management
    • Proactively developed list of invitees for the event and successfully attracted 500 participants (government officials, ambassadors, media, students) to 2 forum days
    • Doubled number of involving universities in Vietnam after 2 editions, increased quality of selected students year by year
    • Successfully managed the 5-day back-to-back events in Vietnam in 2007 and 2012 - includes event management and admin program (Accommodation, F&B, Transportation) for attendees from 7 countries. "This year (2012), the event was organized and managed better than last time in Singapore." - Quote from client
    • PR value: 6 times investment value
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