Hitachi Young Leaders Initiative (HYLI) (2007 – NOW)

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Objective

  • Establish and nurture relationship with key government stakeholders
  • Inspire brand preference by story-telling Hitachi image as a responsible partner
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Vietnam Brewery Limited (VBL)

vblIn 2008, Vietnam Brewery Limited (VBL) launched their first-ever Drinking & Driving campaign in Vietnam called "Know When" to inform and educate the public on how to enjoy alcohol responsibly.

To deliver this message Galaxy ran PR campaign on different channels: advertising in mass media nationwide and online banners on digital newspapers. A press conference announcing the MoU between VBL and the National Traffic Safety Committee of Vietnam which was followed by massive editorials, interview exclusive and advertorials...

 


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